Want more views for your brand?
Video content is now the single most effective way to get found and noticed online. The problem is… Most brands are doing it wrong.
Random videos. No strategy. Zero results.
The good news?
Video production done right can be a game-changer for your brand’s online visibility. Get it right, and your content can rise above the noise. Better yet, it can actually attract and engage your audience. Generate traffic, build trust and make more sales.
Here’s how to do it…
What you’re about to discover:
- Why Video Rules The Online Marketing Landscape
- Video Production Tips For Business Success
- The Quality Element Brands Get Wrong
- Maximising Your Video’s Visibility
Why Video Rules The Online Marketing Landscape
Video is big. In fact, it’s huge.
If you’re a business fighting for attention in the online world, you’d better get with the programme. Search engines love video content, and so do their users.
It’s really as simple as that…
This makes video the MVP of online visibility. It’s the format you have to use if you’re playing the game. Not convinced?
91% of consumers say video quality affects their perception of a brand. Your video production quality, therefore, directly impacts whether your customers trust you.
Now that’s powerful.
Which is exactly why choosing the right video production agency is important. When brands need premium video content that builds trust and generates results, they work with agencies like Synima in London, who know how to create marketing videos that convert.
Video marketing isn’t just about looking slick, though…
Professional video production helps you:
- Rank better in search results
- Retain visitors on your site for longer
- Build genuine trust with your audience
- Convert browsers into buyers
Amateur vs professional video content is night and day. And your audience can tell in seconds.
Video Production Tips For Business Success
All right, enough of the theory. Let’s look at the stuff that actually works.
These are the video production tips and tricks that brands use to boost their online visibility time and time again.
Nail Your Content Strategy
First things first. Before you think about rolling cameras, it’s all about strategy.
What is the point of your video? Who is the audience? Where are you publishing?
These might seem like basic questions, but they define everything else. The style, format and execution of your video will be completely different if it’s for TikTok or your homepage.
Your video strategy must include:
- Clear objectives for each video
- Defined audience and their pain points
- Platform-specific formatting requirements
- Distribution and promotion plans
This is step one. Don’t let it be the missing link in your strategy. Brands that dive straight into production without a plan are the biggest losers.
Lead With The First 10 Seconds
Listen up…
If you don’t hook your viewers straight from the off, you’ve lost them. The opening seconds of your video need to grab attention and demand engagement.
Be bold. Start with a surprising stat or question. Showcase something unexpected. Start with the value.
Don’t waste your time and the viewer’s time with logos, intros and other fluff. Cut to the chase.
Optimise Your Video For Search Visibility
Brands drop the ball on this one ALL the time.
Great video production is a wasted effort if your videos can’t be found. If search engines don’t understand your video content, nobody is going to watch it.
Optimisation must include:
- Keyword-rich titles and descriptions
- Accurate transcripts and captions
- Custom thumbnails to drive clicks
- Relevant tags and categories
Search engines can’t watch your video. They don’t understand video at all. They index and rank it based on the associated text.
Give them the text they need.
Make Videos Concise
Less is more.
You might be under the impression that the longer the video, the more value you can pack in. And, sure, longform video content has its place.
But for marketing purposes, shorter is better.
82% of consumers have been convinced to make a purchase after watching a video. But that doesn’t mean they’ll sit through a 20-minute sales pitch.
Get to the point. Deliver value quickly. Respect your viewer’s time.
The ideal length for most marketing videos is typically between 60 seconds and 3 minutes, depending on the platform and the specific purpose.
The Quality Element Brands Get Wrong
Let’s be blunt…
Video production quality is no longer negotiable.
The bar has been raised. End of story.
Your competition is already out there producing polished professional content. If your videos look like they were recorded on a potato, you’ve already lost.
That’s not to say you need to invest in a Hollywood set. But it does mean investing in good equipment, decent lighting and clear audio.
Quality must include:
- Crisp clear visuals, no shakiness
- Professional audio, no background noise
- Proper lighting that flatters your subject
- Smooth editing with purposeful transitions
That stat about video quality affecting brand perception? This is what it’s talking about. Compromise on quality, and you compromise on trust.
Audio Is More Important Than You Think
Most brands get this one wrong.
Viewers will forgive slightly amateurish visuals. They will not forgive bad audio.
Invest in a decent microphone. Record in a quiet environment. Clean up background noise in post-production.
If people can’t hear you, they will click away faster than you can say “subscribe”.
Maximising Your Video’s Visibility
Creating the video is only half the battle. Getting it in front of the right people is the other.
This is where your distribution strategy becomes crucial.
Repurpose Content
One video = multiple pieces of content.
Look at your main video and start thinking about ways to break it up. Make shorter clips for social media. Graphic quotes. Audio for podcasts. Blog posts based on the content.
Repurpose in these ways:
- Break up into highlight clips for Instagram and TikTok
- Extract audio for podcast episodes
- Screen shot quotes for social media graphics
- Write articles expanding on key points
Repurposing is a no-brainer way to multiply your ROI with minimal additional production costs.
Measure Everything
If you can’t measure, you’re guessing.
Keep track of watch time, engagement and conversion. These numbers give you feedback on what works and what doesn’t.
The best video production strategy is an iterative process. It constantly changes and adapts based on the data. What works today may not work tomorrow. Stay agile. Keep testing.
Wrapping It Up
Video production for online visibility isn’t rocket science. But it does take strategy.
You need a plan before you start filming. You need quality production that inspires trust. You need smart optimisation so that your content is findable. You need a distribution strategy to get your videos in front of the right people.
The key points:
- Strategy before production
- Hook viewers within the first 10 seconds
- Quality video production is a must
- Optimise every video for search visibility
- Repurpose every video for maximum reach
- Track metrics and optimise accordingly
The brands that are winning right now are the ones taking video seriously. Video isn’t an optional extra. It’s a vital weapon in their marketing arsenal.
They’re investing in professional production, and it’s paying off.
Time to up your game.