Drone aerial photography has revolutionized the real estate industry.
The days of hiring a helicopter and a pilot are over. Now, agents can get access to drone technology solutions for real estate at an affordable price. This results in a rapid sale and a high profit for their clients.
Plus? The entry bar is now at its lowest point. Let’s see what you need to know about drone photography for real estate purposes…
What Will Be Covered In This Article
– Why Drone Photography Is Important In Real Estate?
– What Are The Biggest Benefits Of Aerial Property Images?
– How Are Drones Changing Buyer Expectations?
– How To Get Started With Aerial Photography?
Why Drone Photography Is Important In Real Estate?
Standard photography from the ground can only show you a partial view of a property.
Scroll through real estate listings and you’ll find homes shot from the same basic angles:
– Front
– Back
– Garden or yard
Same, same, right?
Drone photography solutions for real estate are a game changer. Drone aerial photography provides a more in-depth understanding. It also offers a birds-eye view that showcases the property within its full environment. This includes its immediate surroundings and relative locations to nearby parks, schools, and other important points of interest.
There are companies out there, like WISPR, an American-made drone company, that are taking aerial photography to the next level with professional drone systems. This can help agents provide visually striking content and information to their customers and clients in a way that simply wasn’t possible before.
This matters for a few key reasons:
Buyers want to see every angle of a property before they even make a viewing appointment. Aerial photography offers them that. It provides a comprehensive view of the property from angles that ground-level photography can’t capture.
The advantages don’t stop there though…
What Are The Biggest Benefits Of Aerial Property Images?
Aerial photography comes with many advantages for real estate agents, some of which are:
Properties Sell Faster
Speed is key in real estate. Properties that take too long to sell start to turn away potential buyers.
The use of drones can counter that. It has been proven that homes with aerial photos sell 68% faster than those using only standard images.
That’s huge!
Aerial photography lets potential buyers see it all. It helps them form a better visual understanding of what the property looks like. The limits of the property become clear. The house and its immediate surroundings make much more sense to the buyer.
This leads to the next benefit of drone photography.
Properties Price Higher
Faster sales are a great thing, but higher prices are even better.
Properties that use aerial photography can price higher by 10% on average. This is due to the enhanced perspective it provides.
Luxury homes, waterfront properties, and other real estate images that have a huge area or that have multiple buildings on the lot look much more impressive when they are photographed from the air. An aerial perspective makes a property look even more expensive.
Aerial shots provide a whole picture which ground photos cannot, hence buyers will be more interested to pay more.
Generate More Interest In Buyers
The most important thing when selling a property is getting buyers to make a viewing appointment.
Properties which use drone photography in their real estate listings see a significant increase in the number of viewings.
This is extremely important in a highly competitive market where the difference between one listing and another could be the use of drone photography. The visual appeal of aerial photography stands out and grabs the attention of a potential buyer, pulling them away from the sea of identical-looking real estate listings.
Having that initial interest translates to more serious enquiries later.
How Are Drones Changing Buyer Expectations?
The real estate industry has changed forever.
Buyers now come to a listing expecting to see aerial photos as part of a property’s standard features.
Buyers Expect Aerial Photos As Standard
Real estate buyers now see professional drone photography as a standard feature in real estate listings. This is especially the case for higher-end properties, but it is also an expectation in the lower- and mid-range markets.
When homebuyers go online to check for properties, they are constantly scrolling through pages and pages of listings. Anything which looks poorly presented or that does not match the standard is quickly ignored.
Professional drone photography demonstrates to buyers that a seller and their agent mean business. It shows that they are serious about listing a property and it will lead to buyers taking the listing more seriously as well.
Virtual Tours And Video Content
Photography is powerful and influential. However, video content from drone photography has even more power to draw in potential buyers.
Good, smooth, well-shot video can increase enquiries by a wide margin. This is because drone video offers an immersive experience to buyers who can almost visualize what living there could be like.
Drone video content in real estate is a great help for large properties, rural properties with vast open lands, waterfront homes with large scenic areas, and new developments with multiple buildings.
Getting Started With Aerial Photography
Ready to try drone photography for real estate? Here are some things to consider before taking your first aerial photo:
Hire Professional Photographers or Do It Yourself?
Agents can either hire a professional drone operator with experience or learn to do it by themselves.
If you are confident and experienced in photography and know your way around real estate listing, then you can get your own drone system and start doing it on your own.
However, as the saying goes, “If you can’t do it, pay someone who can”. Drone professional pilots can provide the experience and know-how of what looks best for a property. This is much more time and effort than the average photographer has.
If you are a real estate agent, you might want to focus on your main task, which is selling a property. In that case, hiring a professional photographer is the way to go.
DIY drone photography is also an option, but only if you know what you are doing. Keep in mind that proper certification is required for drone photography. Operating a drone without a license is a no-no.
Key Considerations
Before you capture your first aerial shot of a property, take into consideration:
– Local regulations and no-fly zones
– Weather conditions and times of day which are best for optimal lighting
– Features of the property you want to highlight
– Ensure the aerial photography and other marketing materials work together as a cohesive package
Maintain That Level Of Excellence
Photography from above has now become a standard.
Agents who start using aerial photography for all properties which would benefit from that marketing technique are building a solid reputation for themselves. The best sellers will recognize the value and choose to work with these agents.
Agents who are building their own business will see the value in professional drone photography capabilities as they are a great way to showcase their services and how they can provide an effective marketing solution to their potential sellers.
Conclusion
Drone aerial photography has changed the face of real estate marketing forever.
The numbers don’t lie. Properties which are marketed with aerial photography as part of their listing sell faster, for more money and generate more interest than other listings.
Buyers expect top-tier visual content. Real estate sellers want their properties marketed to the best of their abilities.
If you were on the fence about using drone technology solutions for real estate, let the following list of benefits of aerial property images convince you to take the plunge:
– Drone photography provides an all-angles view of a property
– Drone photography allows buyers to see the entire property in one shot
– Drone photography listings sell faster
– Drone photography listings sell for more money
– Drone photography generates more interest from potential buyers
Agents and sellers who get drone technology solutions for real estate are ahead of the curve and stay there.