Anticipation is high as Samsung prepares to unveil its latest lineup of cutting-edge devices during its highly anticipated Galaxy Unpacked event, taking place today in Brooklyn, New York. The Korean tech giant is expected to showcase significant upgrades across its foldable smartphone lineup, wearable technology, and Galaxy AI ecosystem, signaling the brand’s continued push to innovate in an increasingly competitive mobile tech landscape.
Following the January launch event that introduced the flagship Galaxy S25 series, today’s Unpacked focuses squarely on Samsung’s foldables, with the spotlight expected to fall on the Galaxy Z Fold 7 and Galaxy Z Flip 7. Both models are rumored to bring major hardware upgrades and software refinements aimed at maintaining Samsung’s dominance in the foldable phone market.
The Galaxy Z Fold 7 is widely expected to feature a slightly larger 8-inch internal display and a 6.5-inch outer screen, providing more screen real estate for multitasking and immersive viewing. It is rumored to house the Qualcomm Snapdragon 8 Gen 3 Elite chip, which promises higher efficiency and graphics performance. Camera improvements are also likely to be a major talking point. Reports suggest a new 200MP primary sensor, potentially making the Z Fold 7 Samsung’s most powerful foldable camera to date. Moreover, an updated S Pen is anticipated, with improved latency and possibly new productivity features tailored for foldable screens.
On the more compact side, the Galaxy Z Flip 7 is expected to debut with a larger cover display, potentially enhancing usability without requiring users to open the phone for basic functions. In an exciting twist, Samsung is also reportedly launching a more affordable Z Flip 7 FE (Fan Edition). This model is rumored to feature slightly scaled-down specifications but retain the hallmark folding design, likely aimed at expanding foldable adoption among budget-conscious consumers.
Samsung may also tease what could be the next leap in foldable tech — a Galaxy G Fold trifold phone. While its release may not be imminent, even a brief preview would indicate that Samsung is actively developing more advanced folding form factors beyond the traditional book-style and clamshell models.
In addition to smartphones, Samsung is expected to unveil updates to its Galaxy Watch lineup. Industry observers are watching closely for new health and wellness features, possibly leveraging enhanced biometric tracking and sleep monitoring.
Another major highlight will be developments in Galaxy AI, Samsung’s proprietary suite of artificial intelligence features integrated into its mobile and wearable devices. Samsung has positioned Galaxy AI as a key differentiator, offering tools such as real-time translation, AI-powered photography enhancements, productivity tools, and device personalization. With the increasing integration of AI across the tech industry, Samsung’s updates could offer insight into how the company plans to balance on-device intelligence with cloud-based AI experiences while protecting user privacy.
Samsung is livestreaming the event globally, beginning at 10 a.m. Eastern Time (7 a.m. Pacific Time) on Wednesday, July 9. Interested viewers can watch the event in real time on Samsung’s official YouTube channel, Samsung.com, or embedded video players on major tech news platforms.
Samsung’s Unpacked events have become benchmarks for mobile innovation, and today’s announcements are expected to shape the smartphone and wearable market heading into the second half of 2025. With competition from Apple, Google, and emerging Chinese foldable brands heating up, Samsung’s next moves — particularly around pricing, AI integration, and foldable innovation — will be closely analyzed by both consumers and the broader tech industry.
Stay tuned for post-event coverage and hands-on impressions from the show floor in Brooklyn.